AFA Football Hallway Graphic

Dig­i­tal Envi­ron­men­tal and Wall Graph­ic Signs for Inte­ri­or Branding

Kristin Adkins | November 22, 2016

Inte­ri­or design and brand­ing are key dri­vers in the expand­ing use of large for­mat envi­ron­men­tal graph­ics. When wall sur­faces are changed into a floor-to-ceil­ing impres­sion, the entire user expe­ri­ence is transformed.

NU Swim Graphics 900

Inte­ri­or design and brand­ing are key dri­vers in the expand­ing use of large-for­mat envi­ron­men­tal graph­ics. When wall sur­faces are changed into a floor-to-ceil­ing impres­sion, the entire user expe­ri­ence is transformed.

These moments of engage­ment between vis­i­tors and the envi­ron­ment you cre­ate, bring emo­tions and mem­o­ries that craft an impres­sion. Graph­ics help enforce not just a brand, but the image of the brand – that pos­i­tive first impres­sion, a sense of calm, or a feel­ing of ener­gy. Dec­o­rat­ing a children’s area with bright and play­ful imagery projects a wel­com­ing envi­ron­ment. Super graph­ics of a min­ing oper­a­tion high­lights the work behind the final prod­uct that is produced.

Why and Where to Use Large For­mat Wall Graphics

Envi­ron­men­tal graph­ics are most com­mon­ly appear­ing in the form of a dec­o­ra­tive wall or an art piece. These are part of the inte­ri­or design of a facil­i­ty and often includ­ed as an archi­tec­tur­al ele­ment. While wall graph­ics can be a bold state­ment, not all are intend­ed to be ​“atten­tion grabbers.”

Unique Chal­lenges of Print­ed Signage

Start with a wall and an idea, and then work through the details. The first fac­tor is the qual­i­ty of the art­work. ​“Super” graph­ics require high-res­o­lu­tion art­work. The image res­o­lu­tion may look great as an 8−1÷2” x 11 framed pic­ture, but expand­ing that to a 7 ft. wall results in a fuzzy photo.

For a suc­cess­ful instal­la­tion, the wall sur­face will deter­mine the nec­es­sary prod­uct. There are 3M films and wraps for almost every wall, includ­ing high­ly-tex­tured sur­faces and mason­ry. Over-lam­i­nate options add an addi­tion­al lev­el of pro­tec­tion from clean­ing and fad­ing, and can add a gloss or mat­te finish.

Brand­ing, iden­ti­ty and impres­sions are play­ing a major role in archi­tec­tur­al spaces and can be blend­ed into almost any space through the use of envi­ron­men­tal graphics.

Wall Graphics Installation

Installers train­ing – Even sea­soned installers can learn new tips and tricks

Look­ing for Inspiration?

See Lat­i­tude’s Print­ed Graph­ics Sig­nage Pin­ter­est Board