Meet Justin Halver­son, Busi­ness Devel­op­ment Man­ag­er & Col­orado Sig­nage Expert

Justin Halver­son is a sea­soned Busi­ness Devel­op­ment Man­ag­er at Lat­i­tude Sig­nage + Design, bring­ing deep exper­tise and a pas­sion for sig­nage that ele­vates brands and enhances client expe­ri­ences. He has built his career from hands-on begin­nings into a trust­ed resource for clients in the cor­po­rate, edu­ca­tion, and health­care sec­tors alike.

A Strong Foun­da­tion of Sig­nage Expertise

Justin’s jour­ney in sig­nage began ear­ly. At age 16, he start­ed mow­ing lawns and tak­ing out the trash at Lat­i­tude head­quar­ters in Grin­nell, Iowa, but it didn’t stay that way for long. He began learn­ing about the print­ing process by reclaim­ing screens from the silkscreen depart­ment. As he learned the ropes of dig­i­tal print­ing and sign pro­duc­tion, his inter­est in the craft grew. 

After earn­ing a degree in graph­ic tech­nolo­gies and dig­i­tal print­ing (while work­ing part-time at Lat­i­tude in col­lege), Justin con­tin­ued to refine his skills and worked in the dig­i­tal print­ing depart­ment full-time for three years. Lat­er, he added a mar­ket­ing degree to his toolk­it. That foun­da­tion pre­pared him for a career guid­ing clients through thought­ful sign solu­tions that bal­ance brand­ing goals, spa­tial chal­lenges, and budgets.

Justin’s Approach to Client Partnerships

“Fig­ur­ing out the indi­vid­ual chal­lenges my clients have isn’t just about adding anoth­er sign,” Justin says. ​“It’s about mak­ing a brand shine and nav­i­gat­ing space with sig­nage that is thought­ful­ly designed for a client’s space and on budget.”

With near­ly two decades in the indus­try, Justin blends tech­ni­cal under­stand­ing with strate­gic insight. He’s well-versed in fab­ri­ca­tion, dig­i­tal print­ing, ADA sig­nage stan­dards, and instal­la­tion, and he uses this expe­ri­ence to help make the sig­nage process eas­i­er for his clients. 

Justin fre­quent­ly works on projects that require detailed brand­ing and thought­ful wayfind­ing solu­tions. His abil­i­ty to man­age large, com­plex projects while still focus­ing on the lit­tle things that mat­ter most to clients sets him apart.

Sig­na­ture Projects

Justin’s career has tak­en him to Col­orado, where he now leads sig­nage projects and builds strong client part­ner­ships. One stand­out for Justin has been the work with the Air Force Acad­e­my Ath­let­ics pro­gram. This project was not just about installing signs. It was about trans­form­ing the ath­let­ic facil­i­ties using dynam­ic graph­ics that enhance the cadet expe­ri­ence and sup­port recruit­ment. Ele­ments like framed fab­ric graph­ics, which can be quick­ly updat­ed, brought fresh life to hall­ways that once lacked visu­al impact.

He also takes pride in see­ing projects long after they are completed. 

“There’s a bank in my home­town that I man­u­fac­tured signs for back in 2008, and it always makes me proud to dri­ve by them when I’m back home,” he says. ​“They haven’t changed a bit since the day I made them. Know­ing that I sell a qual­i­ty prod­uct that can last makes my job so much easier.”

Beyond the Office

Out­side of work, Justin is a pas­sion­ate sports fan, cheer­ing for the Pitts­burgh Steel­ers, Iowa Hawkeyes, Utah Jazz, and Col­orado Avalanche. Week­ends often find him out­doors with his wife, Erin, hik­ing and explor­ing. He also enjoys wood­work­ing and lis­ten­ing to a good debate on one of his many favorite sports talk shows. 

With a blend of cre­ative expe­ri­ence, tech­ni­cal know-how, and a client-first phi­los­o­phy, Justin is here to help orga­ni­za­tions tell their sto­ries through thought­ful, effec­tive signage.

Want to Connect?

Con­nect with Justin via LinkedIn, email, or con­tact us.

Explore Justin’s favorite projects:

• Res­i­dences on Acoma
• Park Mead­ows

• Steel­Wave Ele­ment Research Center

• Frisco Tran­sit Center

• The Ives Apart­ment Complex