Sioux Cen­ter Health Case Study

The com­mu­ni­ty of Sioux Cen­ter built a new 120,000 sq. foot, state of the art hos­pi­tal and med­ical clin­ic, open­ing in 2014. They required a com­plete inte­ri­or and exte­ri­or sig­nage and wayfind­ing solu­tion as well as dig­i­tal dis­play and donor wall designs.

The hos­pi­tal has a dis­tinct 5 neigh­bor­hood themes for the 5 dif­fer­ent areas/​services offered. In assist­ing with wayfind­ing and iden­ti­fy­ing these areas the sig­nage was designed with a dig­i­tal print accent for the Prairie, Urban Life, Heal­ing Gar­den, Bab­bling Brook and Agri­cul­ture themed areas.

A large por­tion of the town pop­u­la­tion is also His­pan­ic speak­ing. It was a point of the hos­pi­tal admin­is­tra­tion to include a Span­ish trans­la­tion on all the signs in the facil­i­ty to best serve the community.

Inte­ri­or Solution

The dig­i­tal sig­nage imple­men­ta­tion with Cus­tom con­tent was built from scratch using the fol­low­ing applications:

1. Pas­sive Read­er-board Mass Infor­ma­tion Screens
2. Inter­ac­tive Free­stand­ing directory.
3. Inter­ac­tive Donor ele­ment to sta­t­ic donor wall.
4. Six Screen cus­tom video wall for Art Fea­tures but has full video wall capability.

The dig­i­tal dis­play (6 units) is a dig­i­tal art wall. It is intend­ed for use in dis­play­ing works from local artists, and some mar­ket­ing as well.

The donor recog­ni­tion wall was built into a unique alcove space with a curved wall, invit­ing bench­es and uplight­ing, and a dis­play case that brought a his­tor­i­cal ele­ment to the recog­ni­tion piece.

Exte­ri­or Solution

The hos­pi­tal was going under a new re-brand­ing at the time of this new con­struc­tion. Lat­i­tude worked close­ly with the mar­ket­ing team to incor­po­rate the new name and logo on their exte­ri­or solution.

The hos­pi­tal Foun­da­tion need­ed a way to be more vis­i­ble in the com­mu­ni­ty and the hos­pi­tal itself. By design­ing and devel­op­ing a solu­tion with both sta­t­ic and dynam­ic sig­nage, to high­light the Foun­da­tion, the expectan­cy for com­mu­ni­ty engage­ment is expected.

Lat­i­tude pro­vid­ed a turn-key offer­ing in this project, start­ing with wayfind­ing. Mes­sage sched­ule and loca­tion plan ser­vices for both inte­ri­or and exte­ri­or were pro­vid­ed. Since this was new con­struc­tion the process went smooth­ly work­ing with the end user. The use of the neigh­bor­hood themes pro­vid­ed an added ben­e­fit in clar­i­ty to the wayfind­ing system.