Meet Matt Sei­dl, Busi­ness Devel­op­ment Man­ag­er & Cen­tral Iowa Sig­nage Expert

Matt brings a fresh per­spec­tive, a gen­uine con­nec­tion, and a com­mit­ment to doing what he says every step of the way.

Bring­ing an Outsider’s Per­spec­tive to the Mid­west Sig­nage Scene

A native of Des Moines, Iowa, Matt joined Lat­i­tude with a strong desire to learn and grow with­in the archi­tec­tur­al sig­nage world. Though he came into the indus­try from out­side the sig­nage space, Matt hit the ground run­ning, absorb­ing the ins and outs of every type of sign that goes into a suc­cess­ful project.

What Matt enjoys most about his role isn’t just the work itself; it’s the peo­ple. Hav­ing pre­vi­ous­ly worked in larg­er cor­po­rate envi­ron­ments where many col­leagues were spread across the globe, Matt finds Latitude’s close-knit cul­ture refresh­ing and ener­giz­ing. Build­ing rela­tion­ships with co-work­ers, design part­ners, and clients alike is one of his favorite parts of the job.

Matt’s Approach to Client Partnership

Matt’s work is ground­ed in col­lab­o­ra­tion. ​“There are lit­er­al­ly decades of expe­ri­ence all around me. There’s real­ly noth­ing that can’t be fig­ured out,” he says. ​“Curat­ing knowl­edge and pre­sent­ing options to clients on how to achieve their goals is key.”

He describes him­self in three words: loy­al, depend­able, and inde­pen­dent — qual­i­ties that shape how he works and con­nects with oth­ers. Under­stand­ing client goals and work­ing col­lab­o­ra­tive­ly with the sea­soned design­ers and pro­duc­tion teams at Lat­i­tude ensures that every project, big or small, has a sol­id foun­da­tion for success.

Sig­na­ture Projects

Among Mat­t’s favorite projects is the pedes­tri­an bridge at Iowa State Uni­ver­si­ty. Span­ning a quar­ter mile across Uni­ver­si­ty Boule­vard in Ames, Iowa, the open-air bridge con­nects pre-game park­ing lots with Jack Trice Sta­di­um, cre­at­ing a safer game­day experience. 

He is also proud of Surf Dis­trict sig­nage, which acts as a gate­way into Clear Lake, Iowa’s, cul­tur­al land­mark where Bud­dy Hol­ly played his last show.

Beyond the Office

When he’s not help­ing clients devel­op smart, strate­gic sig­nage plans, Matt stays active in his com­mu­ni­ty. He enjoys coach­ing girls ten­nis at Dowl­ing Catholic High School, rid­ing his bike (and par­tic­i­pat­ing in RAG­BRAI), and spend­ing time with his wife, Ali, and daugh­ter Annie.

His blend of curios­i­ty and com­mit­ment makes him a key part of the team and a part­ner clients look to who tru­ly lis­tens and delivers.

Want to Connect?

Con­nect with Matt via LinkedIn, email him direct­ly, or con­tact us.