Meet Tom Wilcox­en, Busi­ness Devel­op­ment Man­ag­er & Illi­nois Sig­nage Expert

Tom Wilcox­en is a sea­soned busi­ness devel­op­ment man­ag­er and archi­tec­tur­al sig­nage expert with Lat­i­tude Sig­nage + Design, bring­ing more than 20 years of expe­ri­ence to solv­ing com­plex sig­nage chal­lenges with cre­ativ­i­ty and prac­ti­cal solutions.

With a con­sul­ta­tive approach root­ed in rela­tion­ship build­ing and cre­ative prob­lem solv­ing, Tom is more than a sig­nage expert; he’s a trust­ed part­ner in turn­ing visu­al com­mu­ni­ca­tion goals into reality. 

A Small-Town Guy with Big Ideas

Tom blends a ground­ed ​“know-how” mind­set with a pas­sion for help­ing clients bring their visions to life. Based in Illi­nois, he serves as a vital resource for clients across health­care, edu­ca­tion, and cor­po­rate mar­kets, par­tic­u­lar­ly in regions where tai­lored, local­ly focused sig­nage exper­tise makes all the dif­fer­ence, even in the big city of Chica­go. His approach to sig­nage solu­tions cen­ters on col­lab­o­ra­tion, cre­ativ­i­ty, and customization. 

“Peo­ple come to me for ideas when they are look­ing for some­thing spe­cial or unique. They don’t want some­thing out of a cat­a­log,” he says. ​“They usu­al­ly have a con­cept, but no idea how to make it a real­i­ty. I work with our pro­duc­tion design team to devel­op some­thing outstanding.”

His deep under­stand­ing of project logis­tics, envi­ron­men­tal graph­ic design, and brand com­mu­ni­ca­tion ben­e­fits his clients, because he not only meets tech­ni­cal needs but also enhances the over­all space while being on time and on budget.

Tom’s Approach to Client Partnership

When Tom joined Lat­i­tude in 2003 to sup­port clients in Illi­nois, he filled a gap where design­ers and archi­tects need­ed some­one who could con­sult direct­ly with lead­er­ship and under­stand the unique needs of region­al projects. For Tom, this clos­er con­nec­tion to clients is what makes his work rewarding.

Sig­na­ture Projects

Tom has led and con­tributed to a wide vari­ety of archi­tec­tur­al sig­nage pro­grams. From every aspect of gor­geous­ly designed can­cer cen­ters to wayfind­ing solu­tions that make col­lege cam­pus­es eas­i­er to nav­i­gate, his exper­tise helps clients achieve their goals.

Some of Tom’s favorite projects include Arie Crown Hebrew Day School and OSF HealthCare’s Can­cer Insti­tute, which used our Design-Build process, and Heart­land Com­mu­ni­ty Col­lege, which was a show­case for our on-site ver­ti­cal print­ing capa­bil­i­ties. For Tom, these projects mean more than just ful­fill­ing his pro­fes­sion­al oblig­a­tions. They are a labor of love.

Beyond the Office

Tom and his wife Ker­ri, also a Lat­i­tude team mem­ber, live in Illi­nois with their two daugh­ters in a home they built them­selves. From plumb­ing to elec­tri­cal, that same hands-on, detail-ori­ent­ed mind­set car­ries through to how he approach­es clients’ sig­nage: thought­ful, thor­ough, and personal.

Want to Connect?

Con­nect with Tom via LinkedIn, email, or con­tact us.

Explore Tom’s favorite projects:

• Heart­land Com­mu­ni­ty College

• OSF Health­Care Car­dio­vas­cu­lar Institute

• Almost Home Kids

• Farm­ing­ton Cen­tral High School

• Ronald McDon­ald House Char­i­ties of Cen­tral Illinois