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Cus­tom Designed Recog­ni­tion Dis­plays at Union Adven­tist University

The school’s new 40,000-square-foot field house con­nects to an exist­ing ath­let­ic facil­i­ty and includes weight and car­dio rooms and an indoor run­ning track. Major fundrais­ing helped make the expan­sion pos­si­ble, and Union want­ed a big and bold way to thank contributors.

Lat­i­tude Design + Sig­nage has worked with Union Adven­tist Uni­ver­si­ty (for­mer­ly Union Col­lege) in Lin­coln, Nebras­ka, for sev­er­al decades. The school’s new 40,000-square-foot field house con­nects to an exist­ing ath­let­ic facil­i­ty and includes weight and car­dio rooms and an indoor run­ning track. Major fundrais­ing helped make the expan­sion pos­si­ble, and Union want­ed a big and bold way to thank con­trib­u­tors. So they enlist­ed Latitude’s Design-Build team to cre­ate cus­tom signs for the new space.

Cre­at­ing Motion and Ener­gy in Sta­t­ic Displays

Union Champions Wall custom Wall 500

Union’s fundrais­ing cam­paign for the field house, called Fit for the Future, asked alum­ni, part­ner orga­ni­za­tions, and friends to donate what they could to the cause. As they start­ed rais­ing the mon­ey they need­ed to fin­ish the well­ness cen­ter, Lat­i­tude got to work design­ing a recog­ni­tion dis­play that would even­tu­al­ly be installed on a wall cir­cling the upper level’s indoor track.

The space reserved for the donor wall was huge – 12′ tall and near­ly 80′ wide – so all design ele­ments need­ed to be suit­ably over­sized. Start­ing with mono­liths, or large black rec­tan­gu­lar pieces, helped break up the wall into small­er chunks. The mono­liths were made of a per­fo­rat­ed mate­r­i­al that made them appear lighter and added a col­le­giate look inspired by sports jerseys.

Union’s stu­dent ath­letes would be rep­re­sent­ed in life-sized metal­lic sil­hou­ettes of golfers, gym­nasts, bas­ket­ball play­ers, and oth­er ath­letes on each mono­lith. Design­ers placed shapes in red and sil­ver strate­gi­cal­ly around the sil­hou­ettes to cre­ate motion and energy. 

To cov­er the blank white wall behind the recog­ni­tion wall and add visu­al inter­est, a dig­i­tal­ly print­ed vinyl graph­ic back­ground was cre­at­ed using trape­zoid tri­an­gle shapes and shades of gray – all of which was pulled from Union’s brand guide. While the back­ground might seem insignif­i­cant, it helps the giant donor wall feel cohe­sive and unified. 

Donor Wall as a Mar­ket­ing Tool

Union loved where the sports-focused con­cept was head­ed. Once the design, called the Wall of Cham­pi­ons, was approved, Union post­ed it online to dri­ve more dona­tions. They encour­aged patrons to secure their place on the Wall of Cham­pi­ons” by pur­chas­ing cus­tomized donor plaques. Donors could choose the size of the plaque they want­ed along with the icon dis­played. The larg­er the dona­tion, the larg­er the plaque would be. 

The mar­ket­ing tac­tic worked, and many more dona­tions came in from peo­ple want­i­ng their name includ­ed in the cus­tom recog­ni­tion dis­play. Shar­ing donor wall designs often helps dri­ve more dona­tions. Peo­ple get inspired when they see a one-of-a-kind dis­play, and they want to (a) sup­port the vision and (b) be includ­ed in some way. 

Plaques on Union’s Wall of Cham­pi­ons are placed ran­dom­ly through­out the fin­ished dis­play with plen­ty of room to add more as dona­tions con­tin­ue com­ing in. Union plans to have the whole wall filled with plaques by the end of the fundrais­ing cam­paign. As the fin­ish­ing touch on the Wall of Cham­pi­ons, a frost­ed acrylic sign gives con­text to the donor wall, explain­ing the Fit for the Future cam­paign and thank­ing all patrons for their support. 

Giv­ing Recog­ni­tion Where It’s Due

Union Creation Wall 500

Union worked with many part­ners to make the field house pos­si­ble, and they pay trib­ute to those orga­ni­za­tions and pro­grams with addi­tion­al cus­tom inte­ri­or signage:

CRE­ATION WALL: Union asked for a sign with visu­al inter­est and help­ful infor­ma­tion about AdventHealth’s CRE­ATION Life well­ness pro­gram, which guides stu­dents in their phys­i­cal, men­tal, and spir­i­tu­al well­be­ing. The program’s exist­ing brand­ing and image cat­a­log was used in the 14’ wide design of eight ver­ti­cal pieces that hang by the indoor track.
A gap between the curve of the track and the inte­ri­or wall led to a tricky install, but the team found a way to per­fect­ly hang the CRE­ATION dis­play against a back­drop that match­es the one in the Wall of Champions.

Nurs­ing pro­gram donor sign: The field house was added on to Union’s exist­ing nurs­ing build­ing. Union want­ed to rec­og­nize the building’s her­itage and thank donors for sup­port­ing the nurs­ing pro­gram. While this sign has a dif­fer­ent design from the Wall of Cham­pi­ons and the CRE­ATION Wall, the shapes remain con­sis­tent with the oth­er dis­plays. The three small­er plaques at the bot­tom of the dis­play are also sim­i­lar to the donor plaques on the Wall of Cham­pi­ons, and more can be added as needed.


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