Channel Letter Signage Guide: Illuminating and Mounting
From mounting: raceway, stud mount, backer mount. To illuminating: halo-lit, backlit, front-lit, combination front/back illuminated.
Learn what color looks best and what color to watch out for. It's all here.
👉🏻Pro Tip: be smart with your time and check your local sign code before you do anything!
- Are there any mounting restrictions?
- Are there any depth recommendations?
- Is there any specifications when it comes to illumination?
- What are the size restrictions for the building you are signing?
Illumination Options for Channel Letter Signage: Halo, face, or combination illumination.
🔵 First things first, when using blue to illuminate your letters.🔵
CAUTION: Blue is the closest in color to a dark night sky. Solid blue letters DO NOT illuminate the best at night. If you must use blue, you can choose to use perforated vinyl to show blue during the day and illuminate white at night. Another option is to use a keyline around the perimeter of the faces with a minimum of ¼”.
Front Illuminated Channel Letters
These can use a polycarbonate or acrylic face dependent upon the size of the letter. There are many choices out there for vinyl overlays, most only allow for <1% light transmission so color selection is a vital component. If the standard array of colors that are offered do not match what you are after, you can also print a specific color.
Dual film is also very popular and has a warranty that fits the quality of the product. Using a dual film you are able to achieve the color you want during the day and white illumination at night which is optimal for visibility.
Back Illuminated Channel Letters or "Halo" Illuminated
This method gives more of an architectural or designed look. This type of illumination is best for direct mounted applications. Backlighting is a great way to illuminate unique shapes and letters. Keep in mind, some substrates such as brick do not distribute the light as well and a fabricated backer or oversized cut aluminum letters may need to be used. As well, a shiny surface may enhance the lighting so much that you may be able to see some of the LEDs reflected upon the wall.
Combination — Front and Back Illumination for the Win!
This is a unique way to make your logo pop, especially if you’re dead set on a color (other than white) for your letter illumination.
While you will use more LED, obviously, the cost of the solution can be a little bit higher. But well worth the investment in your brand for the unique and effective look.
🔵 If you want to use blue, this is what you need to do!
Mounting Options for Channel Letter Signage: Raceway, direct, or backer?
Using a raceway reduces the number of penetrations into the façade of a building which is ideal for a more commercial environment (higher turnover of tenants, etc). The letters are attached to the raceway that houses all of the electrical wiring, power supplies, etc. The raceway is then attached to the building. Typically you want to paint the raceway the same color as the building so that it blends in as much as possible and the letters stand out sufficiently. Here’s a set of a set of front-lit channel letters on a raceway being installed to an existing chimney.
Direct or Stud Mounting
This method lean towards a more clean or architectural appearance. Here, the letters each have multiple non-corrosive fasteners (or studs) that are attached directly into the face of the building. All electrical is run inside the building or on the back of the wall the letters attached to, so accessibility to this space is imperative.
Backer mounted letters
This also is a more architectural look and is when channel letters are attached to an oversize backer, monument or cabinet sign. Electrical and power supplies are easily hidden in the oversized backer.
There are many different options available in today’s market. LEDs are by far the most popular and range in price and quality.
Our production team only uses quality LEDs like the ones from Principal LED, but any specified LED, (brand), color temperature, or RGB system can be utilized to match your project needs.
Quickest Way to Make it Easy on Yourself:
Find an Expert to help you through the process from location to size, to local sign code. Make it easy on yourself and reach out today.
4 Best Practices When Hiring a Design-Build Signage Partner
When it comes to creating effective signage, working with a professional signage partner is essential. Choosing a partner that uses a Design-Build method. By choosing Design-Build your signage program will have the benefit of minimizing project risk and improving your delivery.
The Right Sign for Your Business
Successful signage involves more than creating an attractive arrangement of logos and slogans. It is also a blending of complex elements such as marketing, demographics, an understanding of visual acuity, conspicuity, and obliquity.
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