Behind the Signs: How Our Pro­duc­tion Design Team Brings Cus­tom Archi­tec­tur­al Con­cepts to Life

Every­thing our design team cre­ates is ful­ly tai­lored to our clients’ unique spec­i­fi­ca­tions. To deliv­er suc­cess­ful projects, our depart­ment focus­es on two dis­tinct areas of expertise:

1. Con­cep­tu­al­iz­ing Cre­ative Solutions

We love stretch­ing our cre­ative mus­cles. Whether it’s devel­op­ing intri­cate, cus­tom donor walls or a sprawl­ing cor­po­rate cam­pus wayfind­ing sys­tem, we thrive on blank-can­vas opportunities.

I par­tic­u­lar­ly love when a client shows us an emp­ty space and gives us total cre­ative free­dom to fill it with some­thing entire­ly new, dis­tinc­tive, and impact­ful. And I love deliv­er­ing exact­ly that for them.

2. Trans­lat­ing Con­cepts for Pre­ci­sion Manufacturing

A beau­ti­ful ren­der­ing means noth­ing if it can­not be phys­i­cal­ly man­u­fac­tured. We take every­thing from basic site pho­tographs and rough client sketch­es to com­plex archi­tec­tur­al mas­ter plans and trans­late them into pre­cise, tech­ni­cal shop drawings.

We explic­it­ly out­line mate­r­i­al spec­i­fi­ca­tions, exact dimen­sions, drill-hole coor­di­nates, sub­strate thick­ness­es, col­or codes, and tac­tile text require­ments so our man­u­fac­tur­ing team can exe­cute the fab­ri­ca­tion flaw­less­ly. We also work direct­ly with our fab­ri­ca­tors to make sure every­thing turns out how we planned.

We sit in the exact same facil­i­ty as our man­u­fac­tur­ing team. By work­ing close­ly with fab­ri­ca­tors from day one, we iden­ti­fy the best local mate­ri­als and opti­mal cut­ting meth­ods to reduce over­all man­u­fac­tur­ing costs. This process max­i­mizes your bud­get while fierce­ly pro­tect­ing the visu­al integri­ty of your orig­i­nal archi­tec­tur­al vision.

Push­ing the enve­lope of envi­ron­men­tal graph­ic design often means tack­ling struc­tur­al puz­zles that have nev­er been solved before. To over­come these hur­dles, face-to-face col­lab­o­ra­tion is built into our dai­ly routine.

We are con­stant­ly learn­ing dif­fer­ent ways to manip­u­late raw mate­ri­als and uti­lize cut­ting-edge man­u­fac­tur­ing equip­ment. We fre­quent­ly meet on the pro­duc­tion floor to phys­i­cal­ly pro­to­type ideas, solve prob­lems togeth­er, and push our tech­ni­cal capa­bil­i­ties. That’s often our favorite part of the job.

For our team, noth­ing beats the feel­ing of watch­ing an inten­sive design process cul­mi­nate in a fin­ished archi­tec­tur­al land­mark out in the real world.

For Ash­ley, see­ing Uni­ver­si­ty of Iowa Stead Fam­i­ly Chil­dren’s Hos­pi­tal sig­nage is a proud reminder of the hard work and ded­i­ca­tion it took to get the design con­cepts to work for pro­duc­tion. ​“Now every time I see a news high­light or UIHC com­mer­cial on TV, I can’t help but smile and think about how I played a small role in cre­at­ing such an amaz­ing facility.” 

From inspi­ra­tion drawn from every­day archi­tec­ture to pre­cise mate­r­i­al sci­ence, our pro­duc­tion design­ers have the atten­tion to detail and col­lab­o­ra­tive spir­it required to exe­cute your next project flawlessly.

Con­tact us today to trans­form your con­cepts into stun­ning, struc­tur­al reality.

More to explore:

• Design-Build Sig­nage: What you want. When you want. With­in budget.

• Trans­form­ing spaces and cre­at­ing expe­ri­ences with placemaking.

• When design & man­u­fac­tur­ing col­lab­o­rate, clients win!