Midwest Architectural Signage Company Unveils New Design and Rebranding Efforts

April 1, 2023



Midwest Architectural Signage Company Unveils New Design and Rebranding Efforts

Ending a franchise relationship, now Latitude Signage + Design, announces a major rebranding effort. This effort underscores the company's commitment to creating direction and improving the client experience. “Our new branding reflects the direction for the future while encompassing our history and midwest manufacturing legacy” Michael McKeag, President and CEO at Latitude Signage + Design.

As part of this rebranding, officially on April 1, 2023, the company has updated its name, logo, and website to better reflect its expertise in planning, design, manufacturing, and installation of architectural signage. The rebranding effort is part of the company's ongoing commitment to helping clients navigate complex environments and improving user experience through effective wayfinding solutions. With years of experience in the industry, Latitude Signage + Design has earned a reputation for providing customized solutions that meet the unique needs of each client.

"We are thrilled to unveil our new branding and design, which reflects our passion for introducing new designs, discovering new materials, and delivering high-quality fabrications for architectural signage that elevate brands to enhance their customers’ experience," said Todd Carey, VP Sales & Marketing. "This new visual identity better represents our commitment to excellence in planning, design, manufacturing, and installation for the brands we serve."

About Latitude Signage + Design

Latitude Signage + Design began in 1985 when Tom & Dianne Latimer joined the franchised architectural signage company, to bring signage solutions to the midwest. They grew the business from Iowa into Nebraska, Colorado, and Illinois. Today, led by CEO Michael McKeag, Latitude is a leading provider of architectural signage solutions for end users, architects, and general contractors making the signage component of any project easier with in-house manufacturing located in Grinnell, Iowa. The years of experience of both designing and fabrication allows the ability to test and innovate with new materials and processes. Latitude Signage + Design plans, designs, and builds signage for the midwest and nationally.

Toll Free: 888.236.6616
Website: www.LatitudeSignage.com

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