Signage Expert: Tom Wilcoxen


Tom Wilcoxen has been a dedicated business development manager for Latitude Signage + Design for 20 years. Rather than providing clients with cookie cutter solutions Tom understands that our customers deserve something special and unique and through close collaboration with our production design team he ensures that each project is as outstanding and personalized as possible.

People don’t want something out of a catalog. They usually have a concept, but no idea how to make it a reality. I work with our production design team to develop something outstanding.

Tom Wilcoxen

Tom’s expertise spans multiple sectors, he’s worked on projects in the healthcare, corporate, and higher education industries. Some of Tom’s favorite projects include developing OSF HealthCare’s architectural sign packages, and Almost Home Kids’, a transitional care facility for children, kite-themed donor wall. For Tom these projects mean more than just fulfilling his professional obligations, they are a labor of love.

Tom’s wife Kerri also works at Latitude, as project manager and “She keeps the wheels on the track at home and at work” Tom says. When Tom and Kerri manage to escape the office and take a breather from their never-ending house projects, they love to hang out with their daughters, Shay and Layna. Whether it's catching a movie together, playing games, or even throwing an impromptu dance party, the Wilcoxen household is always busy with something.

Have a question for Tom? Email him at

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