5 Easy Steps to Great Dig­i­tal Signage

1. Keep it Simple.

Start small and keep the ini­tial imple­men­ta­tion sim­ple. Dig­i­tal sig­nage can be shiny and excit­ing but go slow, phas­ing can be a great way to imple­ment. Start with a very vis­i­ble loca­tion and a rea­son­ably sim­ple con­tent scheme that can be han­dled and updat­ed eas­i­ly. Whether it’s soft­ware, hard­ware, or net­work­ing, if it’s dif­fi­cult, it’s not sustainable.

2. Dig­i­tal Sig­nage Strat­e­gy is Mar­ket­ing Strategy.

Dig­i­tal Sig­nage is Mar­ket­ing. Dig­i­tal signs have spe­cif­ic func­tions for spe­cif­ic loca­tions, such as direc­to­ries, meet­ing room infor­ma­tion, event list­ings, etc. But, in many instances, there is down­time with any dig­i­tal sign. Using your mar­ket­ing plan, you can seam­less­ly deploy con­tent based on the audi­ence, times of day, and loca­tions to align with your mar­ket­ing strat­e­gy. Tim­ing dig­i­tal con­tent for the appro­pri­ate audi­ence, at the appro­pri­ate time, is very effec­tive for reach­ing your next poten­tial customer.

3. Con­tent is King, but keep it fresh.

Find a way to make the user ​“stop and smell the ros­es”. You only have them for a few sec­onds so make it count. Use motion, ani­ma­tion, col­or, etc. Peo­ple love video – so, use it. If users think what they’re view­ing is cool, there is a greater influ­ence on their pos­i­tive expe­ri­ence in your facility.

4. Invest in your peo­ple as well as your infrastructure.

Dig­i­tal Sig­nage can be auto­mat­ed but it pays to have an ​“expert” on your team. The major mis­con­cep­tion in the indus­try is that dig­i­tal sig­nage is dif­fi­cult to use. In fact, it is the oppo­site. If part of your imple­men­ta­tion strat­e­gy is to have a sys­tem ​“gate­keep­er” this will go a long way to a suc­cess­ful ini­tia­tive. If you have a team mem­ber ​“own­ing” your sys­tem it will be worth it. You must believe in the sys­tem, but also make it so your peo­ple do too.

5. Grow and expand.

If you have mas­tered one dig­i­tal sign you can and will mas­ter 10, 25, even 100. The daunt­ing task isn’t installing 100 screens, it is hav­ing the plan to main­tain them with fresh and rel­e­vant con­tent that can be auto­mat­ed or main­tained will lit­tle effort from your team and gatekeepers.

IT CAN BE DONE, DO IT RIGHT!

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Learn More

• 4 ways a coun­ty health depart­ment uti­lizes its dig­i­tal sig­nage for healthcare.
• Vis­it the dig­i­tal sig­nage page on Lat­i­tude’s Cor­po­rate Website