Cre­ative Out­door Sig­nage: Spe­cial­ty Health­care for Pets

Are you a dog or a cat person? 

Either way, Med­Vet, the 2^nd largest Ani­mal Hos­pi­tal in North Amer­i­ca has recent­ly opened its third loca­tion here in Chica­go. And we were for­tu­nate enough to part­ner on their cus­tom exte­ri­or sig­nage dur­ing the plan­ning phase of this project.

A Big Chal­lenge: Brand­ing the exist­ing chim­ney. Chica­go city code does­n’t allow sig­nage to be installed that high in the air, the out­door sig­nage need­ed to match their brand’s ​“blue” per­fect­ly AND we did not have access inside the chim­ney to run pow­er for illu­mi­na­tion at night.

A Coor­di­nat­ed Solu­tion: Dur­ing pre-con­struc­tion, Lat­i­tude design­ers Andrej and Nick came up with design options for a vari­ety of illu­mi­nat­ed logos, two inte­ri­or logos, a cab­i­net, and two sets of chan­nel let­ters that would ulti­mate­ly hang 40 feet in the air on the chim­ney. We applied for a spe­cial exemp­tion with the City of Chica­go (which may sound eas­i­er than it actu­al­ly is). Through close col­lab­o­ra­tion with Macon Con­stuc­tion, elec­tri­cians, and the devel­op­er we matched blue day/​night vinyl on the chim­ney let­ters as well as match­ing the chan­nel to the chim­ney col­or. Last­ly, with no inte­ri­or chim­ney access, pow­er was run across the roof to illu­mi­nate the letters. 

The final piece was a cutout of a dog paw print in their logo. Andrej worked his mag­ic to design this just how they want­ed it. It’s ful­fill­ing to be a part of a facil­i­ty that is going to help ani­mals that need them.