Why Choose Out­door Dig­i­tal Signage?

How Dig­i­tal Sig­nage Impacts Brands

Increase your busi­ness. 59% of small busi­ness own­ers report­ed more sales after installing an on-premise sign accord­ing to the Nation­al Sig­nage Research & Edu­ca­tion Con­fer­ence.

Deploy great mes­sages that demand atten­tion. We part­ner with the best for dig­i­tal mes­sage cen­ters, like our friends at Watch­fire. Their Ignite OPx soft­ware makes cre­at­ing and deploy­ing soft­ware a snap, even if you’re not a design­er or a devel­op­er. Dis­cov­er how it works here.

Attract more vehi­cle or pedes­tri­an traf­fic. Through dig­i­tal sig­nage, you can meet your audi­ence where they’re at and piqué their inter­est in your prod­ucts or ser­vices in real-time.

Archi­tec­tur­al design is brand aware­ness. It’s more than just an LED mes­sage board and soft­ware. The design of the entire sign makes a state­ment to both cus­tomers and the com­mu­ni­ty. A thought­ful design that reflects your build­ing and brand builds your credibility.

Dig­i­tal Sig­nage Expert Tips

Code. Code. Code. Know your local sign code first. Not sure how to start? Save your project valu­able time and mon­ey by using a local expert famil­iar with research­ing the cur­rent sign code for your area. It varies through­out a city based on the zon­ing in the area of your busi­ness. A per­mit will need to be applied for, paid, and approved. The speed of mes­sag­ing, con­struc­tion, archi­tec­tur­al design, and square footage should be addressed. Your local sign expert (here’s a link to find yours) can help you man­age all of this. 

Great Sign Vis­i­bil­i­ty is a Must. Just like any exte­ri­or sign, it is impor­tant that the size and design are appro­pri­ate for the con­tent, traf­fic, and view­ing dis­tance of its final install loca­tion. For dig­i­tal mes­sage cen­ters, this direct­ly impacts the res­o­lu­tion of the sign. 

Always Con­sid­er Pix­el Pitch. Going hand in hand with vis­i­bil­i­ty, pix­el pitch is the dis­tance between each clus­ter of LED diodes. The clos­er the spac­ing, the tighter the res­o­lu­tion, and the high­er the image qual­i­ty. Signs that are high­er above grade or fur­ther from traf­fic can have a low­er res­o­lu­tion (and bud­get) where­as a clos­er range of view­ing requires a clos­er pix­el pitch for a bet­ter view­ing experience. 

The Con­nec­tion is Key. Com­mu­ni­ca­tion to the sign hap­pens one of three ways: 

• 4G wire­less connection
• Wire­less radio — RWF or high-security
• Fiber Optic Cable

Part­ner with one of our experts to help iden­ti­fy the best option for your brand and the envi­ron­ment of your sign’s final install.

Have a ques­tion? Email Todd, VP of Sales & Mar­ket­ing, he’s got all the answers (or he’ll con­nect you with an expert he trusts in your area).