Lux­u­ry Apart­ment Sig­nage: Oma­ha’s New Brick­line at The Mer­can­tile Shines Bright

Installed four sto­ries high, the exte­ri­or pro­ject­ing blade sign on the Brick­line build­ing is near­ly 30 feet tall. It is illu­mi­nat­ed with LEDs in face-lit alu­minum chan­nel let­ters with white translu­cent acrylic faces. In addi­tion to the two 30′ blade signs, over­sized address num­bers made of alu­minum are bot­tom mount­ed to the canopy over the main entrance. These atten­tion-grab­bing signs imme­di­ate­ly solid­i­fy the high-end urban liv­ing space that it is for both res­i­dents and guests.

Inside Brick­line, the sophis­ti­cat­ed look con­tin­ues. An eight-foot-wide Brick­line logo made from one-inch-thick acrylic in gold wel­comes every­one to the lob­by of the build­ing. Room iden­ti­fi­er signs have a black back­ground with an engraved grid pat­tern. Let­ter­ing and pic­tograms are dig­i­tal­ly print­ed in a gold­en tone. 

To stay on bud­get, the inte­ri­or sig­nage was val­ue engi­neered. Instead of using a met­al grid for direc­tion­al signs, which would have cost more, the same grid-look was achieved by dig­i­tal­ly print­ing the pat­tern on a clear acrylic backer. The high-end look of the signs was achieved while stay­ing on bud­get for the client. 

With the mul­ti­tude of room iden­ti­fi­er signs and ADA sig­nage that had to be in place for build­ing inspec­tions through­out the con­struc­tion process, this was a com­plex project. ​“Mul­ti-phased projects are incred­i­bly chal­leng­ing to project man­age,” Carey says. ​“Katie Gunia, our account man­ag­er, was extreme­ly instru­men­tal in the suc­cess of the project. She cross-ref­er­enced and dou­ble-checked every­thing to coor­di­nate pro­duc­tion and instal­la­tion with the Gen­er­al Con­trac­tor and our in-house instal­la­tion team. The results were seamless.”