Signage Expert: Tony Squire


Tony Squire brings nearly a decade of experience in helping companies with their signage needs at Latitude Signage + Design. As a Business Development Manager, Tony enjoys meeting with clients, whether they are new or existing. Getting to know their businesses and collaborating on how Latitude can help them achieve their goals is Tony’s main focus. Being a technical guy at heart, Tony thrives in understanding the intricacies of how signage is built and engineered, which allows him to bring innovative ideas to life when working with clients.

Among the wide range of signage products offered by Latitude, Tony's favorite is a newer product that is a spin off of cor-ten steel. This product provides the rustic look of steel but is made from aluminum, making it lighter and more cost-effective. Tony appreciates working for a company that values innovation and constantly strives to find new ways to create and deliver exceptional signage solutions.

When working with potential customers, I want them to know that my goal is to serve as an advocate for their needs. I am committed to ensuring a successful partnership, a smooth process, and an end result that both the client and the Latitude team can take pride in

Tony Squire

Throughout his career at Latitude, Tony has worked on numerous exciting projects. Some favorites include the Krause Gateway Center, known for its high design and intricate specifications, the full campus exterior signage package for the Outlets of Des Moines, and the signage for the Mason City rebrand and athletics addition. These projects required Tony to showcase Latitude's capabilities and win the trust of clients, which made the successes all the more fulfilling. The Iowa State Fair is a long standing partner and the Reichardt's Giant Slide iconic sign was one of the more unique designs and installs on the fairgrounds.

Outside of work, Tony finds joy in spending time with his wife and two daughters. Family holds a special place in his life, and he is grateful for the moments shared with loved ones beyond the office, which always includes Saturday donuts.

Have a question for Tony? Email him at

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