City Sig­nage: Enhanc­ing the Iden­ti­ty of Pleas­ant Hill, Iowa through Archi­tec­tur­al Signage

Pleas­ant Hill, Iowa, a grow­ing city with a strong sense of com­mu­ni­ty, embarked on a sig­nage project to improve Wayfind­ing, and enhance the aes­thet­ic appeal of pub­lic spaces. Pleas­ant Hill, locat­ed in the heart of Iowa, is a city known for its nat­ur­al beau­ty, com­mu­ni­ty spir­it, and vibrant local busi­ness­es. In recent years, the city rec­og­nized the need to revi­tal­ize its sig­nage sys­tem to bet­ter serve res­i­dents and vis­i­tors, ele­vate its visu­al iden­ti­ty, and sup­port local com­merce. Part­ner­ing with both the city and Con­flu­ence Land­scape Archi­tec­ture, Lat­i­tude Sig­nage + Design was hon­ored part­ner on pro­duc­tion designs, then build and install this great new signage.

Sig­nage Design and Manufacturing

The Lat­i­tude team ran with the con­cep­tu­al draw­ings pro­vid­ed by Con­flu­ence Land­scape Archi­tec­ture. Sig­nage mate­ri­als, siz­ing, and place­ment were dialed in and final pro­duc­tion draw­ings were devel­oped for approval and man­u­fac­tur­ing. The final designs use a lay­ered design with a blend of met­als and ​“wood” to achieve the nat­ur­al outdoor/​park look. The ​“wood” look is pow­der coat­ed alu­minum that will hold up bet­ter in exte­ri­or envi­ron­ments. This tech­nique is used for the parks and the unique donor mon­u­ment (pic­tured).

Loca­tions for sig­nage are thought­ful­ly locat­ed and placed based on under­ground bur­ial, code, and view­ing dis­tance for vis­i­tors. This com­bi­na­tion of loca­tion, design, and man­u­fac­tur­ing cre­ate clear iden­ti­fi­ca­tion and direc­tions to parks, pub­lic build­ings, and busi­ness which reduces con­fu­sion and improves over­all navigation.

The Pleas­ant Hill, Iowa sig­nage is more func­tion­al and visu­al­ly appeal­ing for their urban envi­ron­ment. By lis­ten­ing to the com­mu­ni­ty, engag­ing pro­fes­sion­al guid­ance, Pleas­ant Hill suc­cess­ful­ly trans­formed its sig­nage sys­tem, con­tribut­ing to the city’s iden­ti­ty and over­all livability.

Want more exam­ples of City Sig­nage. Here’s a streetscape project you might like.

Look­ing to enhance your city’s sig­nage solu­tions while sup­port­ing local busi­ness and fos­ter­ing com­mu­ni­ty pride? We can help. Let’s Con­nect!