Meet Tony Squire, Busi­ness Devel­op­ment Man­ag­er & Iowa Sig­nage Expert

Tony Squire is a Busi­ness Devel­op­ment Man­ag­er and archi­tec­tur­al sig­nage spe­cial­ist with Lat­i­tude Sig­nage + Design, rec­og­nized for his keen tech­ni­cal mind­set, atten­tion to detail, and ded­i­ca­tion to deliv­er­ing excep­tion­al sig­nage tai­lored to each client’s needs. With near­ly a decade of expe­ri­ence in the field, Tony brings prac­ti­cal know-how and cre­ative prob­lem-solv­ing to his projects.

A Tech­ni­cal Thinker Who Thrives On Collaboration

Tony describes him­self as per­sis­tent, con­sci­en­tious, and reli­able — qual­i­ties that guide his work with clients through­out the sig­nage process. He loves meet­ing with new and exist­ing clients to under­stand their busi­ness goals, ask thought­ful ques­tions, and col­lab­o­rate on sig­nage solu­tions that are both func­tion­al and impactful.

What tru­ly dri­ves Tony is his tech­ni­cal curios­i­ty. He enjoys dig­ging into how signs are engi­neered and built, which helps him bring cre­ative ideas to life and deliv­er solu­tions that are struc­tural­ly sound and visu­al­ly compelling. 

Tony’s Approach to Client Partnership

Tony believes that ask­ing the right ques­tions is the foun­da­tion of a suc­cess­ful sig­nage project. This allows him to clar­i­fy client needs, iden­ti­fy project goals, and cre­ate a plan where form meets func­tion. Prepa­ra­tion and orga­ni­za­tion are cen­tral to his process, whether he’s meet­ing with archi­tects, own­ers, or inter­nal teams.

“When work­ing with poten­tial cus­tomers, I want them to know that my goal is to serve as an advo­cate for their needs,” he says. ​“I am com­mit­ted to ensur­ing a suc­cess­ful part­ner­ship, a smooth process, and an end result that both the client and the Lat­i­tude team can take pride in.”

Clients appre­ci­ate that Tony is a true part­ner in solv­ing prob­lems, pro­vid­ing options, and guid­ing deci­sions through­out the project life cycle.

Sig­na­ture Projects

Through­out his career, Tony has con­tributed to a wide range of high-pro­file and tech­ni­cal­ly chal­leng­ing sig­nage projects. Some favorites include the intri­cate­ly designed Krause Gate­way Cen­ter, an exte­ri­or sig­nage pack­age for the Out­lets of Des Moines, and sig­nage for the Mason City High School rebrand and ath­let­ics addi­tion. These projects required Tony to show­case Lat­i­tude’s capa­bil­i­ties and win client trust, which made the suc­cess­es all the more fulfilling. 

Tony’s tech­ni­cal prowess allows him to bring inno­v­a­tive ideas to life when work­ing with clients. Among the wide range of sig­nage prod­ucts offered by Lat­i­tude, Tony’s favorite is faux corten. This prod­uct pro­vides the rus­tic look of steel but is made from alu­minum, mak­ing it lighter and more cost-effective.

Beyond the Office

Out­side of his pro­fes­sion­al work, fam­i­ly is an impor­tant part of his life, and sim­ple rit­u­als, includ­ing Sat­ur­day morn­ing trips to the donut shop, bring joy and bal­ance to his busy schedule. 

Tony is a ​“dance dad” to their daugh­ters, Riley and Sam­mie, and he always enjoys qual­i­ty time with his wife, Kirby. 

Want to Connect?

Con­nect with Tony via LinkedIn, email him direct­ly, or con­tact us.

Explore Tony’s favorite projects:

• World­Wide Logistics

• Kreg Tool

• Krause Gate­way Center

• Out­lets of Des Moines

• Mason City High School

• Iowa State Fair