Beyond the Color: The Psychology and Science Behind Your Sign’s Colors

Before someone enters your building, they encounter your signage. Your sign’s color palette can influence your brand's perception. This is color psychology or color theory, which explores how different colors evoke specific responses. Understanding it is crucial for crafting effective signage.

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Design-Build Signage: What you want. When you want. Within Budget.

An effective signage program moves people efficiently, minimizes confusion, improves perceptions of your facility and your brand, and ultimately makes everyone’s life easier — including yours. See how the Design-Build process makes your life easier too.

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Unlock the Power of Storytelling with Digital Signage Kiosks | Best Digital Kiosks for Businesses

Digital signage kiosks—an innovative way to tell your brand’s story, engage customers, and inspire action. With sleek, freestanding designs and high-resolution visuals, digital kiosks for businesses are transforming how companies communicate in retail spaces, corporate environments, and beyond.

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Easy Planning: 3 Factors for Smart Signage Budgets

Here’s where to start and how services needed, sign design, and project type all impact your budget for interior ADA signage, code signs, wayfinding signage, and more. Sign design and sign pricing examples are shared.

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Simple + Sleek: Share information exactly how you'd like.

New digital kiosks are sleek and simple to use. Create and share your content quickly and easily through USB or App. Check them out here!

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Sign Design: The Anatomy of a Donor Recognition Wall

The goal is to balance strategy, design, and gratitude into one design. Learn what it takes to create a truly impactful donor wall.

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2 Benefits of Aluminum Over Steel for Rusted Finish Signage

Learn the benefits of using aluminum instead of steel to get the rusted finish of corten steel. See a short video on our process to create this finish and signage examples used for interior signage, ADA signage, outdoor signage, and donor signage.

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6 Tips to Senior Living Signage From Our Design Team

Alan Parsons, Senior Environmental Graphic Designer & Wayfinder, shares his 6 Tips for Successful Signage with you. Senior Living is unique with many unique spaces with specific uses. Learn where Alan starts and what he pays extra attention to.

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6 Tips to Wayfinding Signage Success

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

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Behind The Sign: How Do I Create A History Wall?

If you’re thinking or contemplating a history wall for your facility, you’re in the right place. We chatted with our Environmental Graphic Designer, Andrej Steinbergs, on “How to history wall” and we’re excited to share some questions to ask, and his expertise, with you.

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High School Athletics Records Board Signage

Tony & Tom Help Answer FAQs our clients have had when trying to plan signage that commemorates their top athletic accomplishments. From budget, to future growth, we have answers.

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ADA Signage may be the most basic or “vanilla” of signs. Here a few of our designers share their favorite ways to enhance even the most basic of ADA signs.

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Ask An Expert: Library Signage Questions Answered

Dan Salamone, Chicago Sign Expert, answers all of your burning library signage questions including common types, how to be most effective, and best ways to elevate the design.

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5 Easy Steps to Great Digital Signage

Check out these 5 easy steps to great digital signage, straight from you Latitude signage experts.

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Why is ADA Accessibility Important for Non-Profits?

The Americans with Disabilities Act (ADA) protects individuals with disabilities and covers all employers of 15 or more employees, for-profit, and nonprofit alike. Learn about ADA accessibility and how signage plays a role.

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Love is in the Air; Boutique Hotel Signage Will Get You There

Boutique hotels come back to life with restorations and community minded people. Our sign team looks at a few of these hotels we've partnered on and share design intent and the importance of following ADA Guidelines for historic renovations of public spaces.

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5 Keys To Healthcare Signage + Pro Tips for a Better Customer Service Experience

Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.

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What to expect when you're expecting a building addition...signage-wise, that is.

Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.

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3 Signage Material Swaps You’ll Appreciate

Advances in technology have made it possible to produce durable, lightweight materials to use for ADA code signage, donor recognition walls and signs, exterior signage, and interior signage.

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ADA Sign Guidelines

ADA Accessible Signage Update.

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A Marketer’s Mindshift: Finding Your Way Through Wayfinding Signs

"Back in my 20s, I had a big shift in how I observe and think about signs. Then in my 30s, another shift in my mindset affected my job as a marketer."

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Graphics: 5 Things to Consider When Considering Environmental Graphics

Graphics: Like environmental graphics? Here are 5 items our team accesses when it comes to graphics for a facility, and you should too.

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Recognition Systems: Start Small To End Big

The Latitude team knows a thing or two about donor campaigns and recognition displays. We suggest you follow these small steps to recognizing your donors in a creative, thoughtful way.

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Don’t Get Stuck in the Stairwell!

Stairwell signage is a common area of confusion when it comes to knowing what signs are necessary. We're here to tell you what is required for both life safety and ADA (Americans with Disabilities) needs.

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Am I ADA Compliant? 5 FAQs & Our Expert Answers

Our team is asked numerous questions on ADA guidelines for signage every day. Here are a few answers to the most frequently asked questions about being ADA compliant.

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Aluminum Steals the Look of Rusted Steel

Get the industrial look of rusted steel using aluminum and Latitude's faux weathering and rusting finishing process.

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Inspiration in a Standard System

Customizing a standard product is a wonderful option to transform a stock system into a look that is unique to your facility. Utilizing a standard (mass-produced) product for your custom sign system can better adhere to a consistent appearance, yet still add flexibility.

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