What is Wayfinding? How do you measure effectiveness?

We recently received this interesting question on Wayfinding from an architectural partner and thought we would dig into this a bit. Leaning on our EGD team, here's our take and 3 ideas to measure.

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2 Benefits of Aluminum Over Steel for Rusted Finish Signage

Learn the benefits of using aluminum instead of steel to get the rusted finish of corten steel. See a short video on our process to create this finish and signage examples used for interior signage, ADA signage, outdoor signage, and donor signage.

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6 Tips to Senior Living Signage from Our Senior Experiential Designer & Wayfinder

Alan Parsons, Senior Environmental Graphic Designer & Wayfinder, shares his 6 Tips for Successful Signage with you. Senior Living is unique with many unique spaces with specific uses. Learn where Alan starts and what he pays extra attention to.

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6 Tips to Wayfinding Signage Success

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

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Top 5 Outdoor Signs from 2020

Spring has sprung, and it’s great to be outside where you’ll find our Top 5 Exterior Signs of 2020! We hope you enjoy these and maybe find some inspiration for an upcoming project.

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Ask An Expert: Library Signage Questions Answered

Dan Salamone, Chicago Sign Expert, answers all of your burning library signage questions including common types, how to be most effective, and best ways to elevate the design.

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Opposites Attract: Science + Art = Environmental Graphic Design

Environmental graphic design (EGD) is part of the everyday fabric of our lives, and many of us never notice it—and that’s no accident.

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What is Wayfinding Signage?

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

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Love is in the Air; Boutique Hotel Signage Will Get You There

Boutique hotels come back to life with restorations and community minded people. Our sign team looks at a few of these hotels we've partnered on and share design intent and the importance of following ADA Guidelines for historic renovations of public spaces.

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5 Keys To Healthcare Signage + Pro Tips for a Better Customer Service Experience

Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.

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What to expect when you're expecting a building addition...signage-wise, that is.

Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.

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A Marketer’s Mindshift: Finding Your Way Through Wayfinding Signs

"Back in my 20s, I had a big shift in how I observe and think about signs. Then in my 30s, another shift in my mindset affected my job as a marketer."

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Our Favorite Signs from 2017

In the Colorado, Nebraska, Iowa, and Illinois territories we really had some fun in 2017. We'd like to share just a few of our favorite signs from last year.

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Don’t Get Stuck in the Stairwell!

Stairwell signage is a common area of confusion when it comes to knowing what signs are necessary. We're here to tell you what is required for both life safety and ADA (Americans with Disabilities) needs.

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