All Blog Posts

• Other

A critical step of the design-build process to ensure success is prototyping. A prototype shows you how a material will look, feel, and react to the elements. This gives us the chance to experiment with fabrication methods, materials, and colors—giving you several options to evaluate.

• Team News

Known for his hands-on approach, strategic mindset, and people-first leadership, Michael McKeag plays a central role in steering Latitude through growth and change while staying true to the organization’s core values of creativity, collaboration, loyalty, and honesty.

• Team News

Todd has sat in nearly every seat at Latitude: installer, estimator, project manager, sales, general manager and now VP of Business Development and Marketing. That breadth of experience gives Todd a uniquely holistic understanding of both client challenges and internal operations.

• Team News

Matt Seidl's signage work is grounded in collaboration. Understanding client goals and working collaboratively with the seasoned designers and production teams at Latitude ensures that every project, big or small, has a solid foundation for success.

• Team News

Bryce Carlson is known for his customer-focused approach, professionalism, and deep expertise in handling a wide variety of sign projects from healthcare and education to large-scale branded environments.

• ADA
• Building
• Corporate
• Education
• Environmental
• Exterior
• Healthcare
• Hospitality
• Interior
• Library
• Senior Living

Before someone enters your building, they encounter your signage. Your sign’s color palette can influence your brand's perception. This is color psychology or color theory, which explores how different colors evoke specific responses. Understanding it is crucial for crafting effective signage.

Tom Wilcoxen brings 20+ years of experience to solving complex signage challenges. With a consultative approach rooted in relationship building and creative problem solving, Tom is more than a signage expert; he’s a trusted partner in turning visual communication goals into reality.

• Team News

Rebecca Kleine a seasoned signage expert with more than a decade of experience helping organizations simplify complex signage decisions. Known for her strategic mindset and approachable style, Rebecca guides clients through projects with clarity, confidence, and a genuine sense of partnership.

Justin Halverson brings deep expertise and a passion for signage that elevates brands and enhances client experiences. He has built his career from hands-on beginnings into a trusted resource for clients in the corporate, education, and healthcare sectors.

• Team News

Erin Carey's signage experience and genuine passion for customer service make her an invaluable leader within the Latitude Signage + Design team. With nearly three decades in the company, Erin’s career has been shaped by a deep connection to the craft and the clients she serves.

• Exterior
• Monument

Faux corten steel signage offers a smarter alternative: the authentic appearance of rusted steel with the durability and control of aluminum. It's rust, without the risk.

• Exterior

3 Reasons (+ 2 Examples) Custom LED Channel Letters Are a Great For a "Neon-Look"

• ADA
• Building
• Corporate
• Donor
• Education
• Environmental
• Exterior
• Healthcare
• Hospitality
• Interior
• Library
• Senior Living
• Wayfinding

An effective signage program moves people efficiently, minimizes confusion, improves perceptions of your facility and your brand, and ultimately makes everyone’s life easier — including yours. See how the Design-Build process makes your life easier too.

Think about some of your favorite places to go – libraries, shops, parks, apartment complexes. Now imagine what those places would look like without their signs. Learn why Placemaking is important and how it differs from Wayfinding.

• Digital
• Interior

Digital signage kiosks—an innovative way to tell your brand’s story, engage customers, and inspire action. With sleek, freestanding designs and high-resolution visuals, digital kiosks for businesses are transforming how companies communicate in retail spaces, corporate environments, and beyond.

• Team News

Latitude Signage + Design is proud to welcome Hamza Daour to the team as our new Director of Innovation, Inclusion + Culture! Hamza is the brains behind many of our latest offerings.

• ADA
• Corporate
• Education
• Healthcare
• Hospitality
• Interior
• Library
• Senior Living

Here’s where to start and how services needed, sign design, and project type all impact your budget for interior ADA signage, code signs, wayfinding signage, and more. Sign design and sign pricing examples are shared.

• Corporate
• Digital
• Healthcare
• Hospitality
• Interior
• Senior Living
• Wayfinding

New digital kiosks are sleek and simple to use. Create and share your content quickly and easily through USB or App. Check them out here!

• Other

Vertigraphics prints designs, pictures, artwork, and text directly onto almost any vertical surface, including interior and exterior walls of any finish and size. Unlike traditional printing methods, we print and install in one step with our one-of-a-kind vertical printing machine.

• ADA

Dual signs give architects and interior designers the chance to be creative while maintaining ADA compliance on permanent room signage such as room numbers and signs marking restrooms and elevators.

• Cultural
• Donor
• Education
• Healthcare
• Hospitality
• Interior

The goal is to balance strategy, design, and gratitude into one design. Learn what it takes to create a truly impactful donor wall.

When it comes to creating effective signage, working with a professional signage partner is essential. Choosing a partner that uses a Design-Build method. By choosing Design-Build your signage program will have the benefit of minimizing project risk and improving your delivery.

Successful signage involves more than creating an attractive arrangement of logos and slogans. It is also a blending of complex elements such as marketing, demographics, an understanding of visual acuity, conspicuity, and obliquity.

• Building
• Corporate
• Cultural
• Exterior
• Hospitality
• Monument

Our favorite Outdoor Signage includes public park donor walls, air force combat memorial, Big 12 big letters and logos, and custom free-standing letters for brand awareness.

• Wayfinding

We recently received this interesting question on Wayfinding from an architectural partner and thought we would dig into this a bit. Leaning on our EGD team, here's our take and 3 ideas to measure.

• ADA
• Exterior
• Hospitality
• Interior
• Wayfinding
• Other

Learn the benefits of using aluminum instead of steel to get the rusted finish of corten steel. See a short video on our process to create this finish and signage examples used for interior signage, ADA signage, outdoor signage, and donor signage.

• ADA
• Exterior
• Healthcare
• Hospitality
• Interior
• Senior Living
• Wayfinding

Alan Parsons, Senior Environmental Graphic Designer & Wayfinder, shares his 6 Tips for Successful Signage with you. Senior Living is unique with many unique spaces with specific uses. Learn where Alan starts and what he pays extra attention to.

• Education
• Exterior
• Healthcare
• Hospitality
• Interior
• Senior Living
• Wayfinding

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

• Team News

From ADA-compliant interior wayfinding to massive exterior monuments, the secret to a seamless installation isn't just the design — it’s the signage project management. At Latitude Signage + Design, our project managers are the "shepherds" of your brand.

• Building
• Corporate
• Digital
• Exterior
• Healthcare
• Monument

It's a new year and our list of favorite outdoor signs. Each is unique in it's own way and can hopefully inspire ideas to all.

• Team News

Excellent customer service should be a top priority for any successful and thriving business. With that in mind, in 2016 Latitude implemented a new position of Account Manager in our Nebraska office.

• Corporate
• Cultural
• Education
• Healthcare
• Hospitality
• Interior
• Other

If you’re thinking or contemplating a history wall for your facility, you’re in the right place. We chatted with our Environmental Graphic Designer, Andrej Steinbergs, on “How to history wall” and we’re excited to share some questions to ask, and his expertise, with you.

• Donor
• Education
• Exterior
• Interior
• Other

Tony & Tom Help Answer FAQs our clients have had when trying to plan signage that commemorates their top athletic accomplishments. From budget, to future growth, we have answers.

A key part of many donation campaigns is to recognize and honor the significant gifts. The following list provides some basic points in developing a Donor Recognition Display.

• Corporate
• Exterior
• Monument
• Wayfinding

Spring has sprung, and it’s great to be outside! We hope you enjoy these and maybe find some inspiration for an upcoming project.

The options are endless when it comes to design and illumination of channel letter signage. But here are some things you'll want to know if you're considering channel letters.

• ADA
• Corporate
• Cultural
• Education
• Healthcare
• Hospitality
• Interior
• Library
• Senior Living

ADA Signage may be the most basic or “vanilla” of signs. Here a few of our designers share their favorite ways to enhance even the most basic of ADA signs.

• ADA
• Building
• Donor
• Interior
• Library
• Wayfinding

Dan Salamone, Chicago Sign Expert, answers all of your burning library signage questions including common types, how to be most effective, and best ways to elevate the design.

• Corporate
• Environmental
• Healthcare
• Team News
• Wayfinding

Environmental graphic design (EGD) is part of the everyday fabric of our lives, and many of us never notice it—and that’s no accident.

• Education
• Exterior
• Monument
• Wayfinding

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

• Corporate
• Education
• Exterior
• Healthcare
• Hospitality
• Monument
• Library

4 Reasons LED Outdoor Signage works for brands. Top tips on implementing LED Outdoor Signs

• Digital
• Interior

Check out these 5 easy steps to great digital signage, straight from you Latitude signage experts.

• ADA
• Cultural
• Donor
• Healthcare
• Interior
• Other

The Americans with Disabilities Act (ADA) protects individuals with disabilities and covers all employers of 15 or more employees, for-profit, and nonprofit alike. Learn about ADA accessibility and how signage plays a role.

• ADA
• Building
• Hospitality
• Interior
• Wayfinding

Boutique hotels come back to life with restorations and community minded people. Our sign team looks at a few of these hotels we've partnered on and share design intent and the importance of following ADA Guidelines for historic renovations of public spaces.

• Building
• Cultural
• Exterior
• Hospitality

What is a Projecting Sign? It’s usually a double-sided sign that protrudes from the side of a building which means it’s viewable from 2 directions. Sometimes referred to as “flag-mounted” (for obvious reasons).

ADA signs are designed, specified, and fabricated everyday. Some are done the right way and well, others are not. Indeed, there are a few key aspects that all ADA signs must comply with and a few simple rules that must be followed.

Every theatre is unique in terms of architectural design, materials, goals for the project, and customer type. Here are three common themes that all cinema signage projects have in common. Budget, brand, and beauty are to be considered in all theatre signage. Learn more here.

Developers, architects or property owners looking to capitalize on the live-work-play trend, should consider the key role signage plays in promoting, directing and informing patrons of mixed use developments. From choosing the right sign partner to design considerations. Put signage to work.

• Building
• Exterior
• Healthcare
• Monument

Are you a cat or a dog person? MedVet unveils new Chicago location and here's he inside scoop on the outdoor signage.

• Building
• Education
• Exterior

The University of Iowa uses a custom outdoor signage product to elevate their Hawkeye brand in a big, bold way. Using an affordable "flex face" material, this flexible PVC solution is a big bang for their branding buck. Discover how to affordably amplify your brand with custom-shaped signage.

• Exterior
• Healthcare
• Interior
• Wayfinding

Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.

• Building
• Exterior
• Healthcare
• Interior
• Senior Living
• Wayfinding

Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.

• Corporate
• Cultural
• Donor
• Education
• Healthcare
• Interior
• Other

Advances in technology have made it possible to produce durable, lightweight materials to use for ADA code signage, donor recognition walls and signs, exterior signage, and interior signage.

• Other

As an industry 'rule of thumb', a 70% Light Reflectance Value (LRV) contrast between sign text and background colors is an ideal guideline to follow when evaluating color and finish options.

• ADA
• Corporate
• Cultural
• Education
• Healthcare
• Hospitality
• Interior
• Library
• Senior Living

ADA Accessible Signage Update.

• Exterior
• Interior
• Wayfinding
• Other

"Back in my 20s, I had a big shift in how I observe and think about signs. Then in my 30s, another shift in my mindset affected my job as a marketer."

• Team News

As a lifelong learner and son of a teacher, who loves to get his hands dirty, President and COO Michael McKeag's interests lie deep in all facets of business.

• Building
• Exterior
• Monument
• Team News
• Other

Designers need to be experts at interpreting brand standards and putting a creative spin on how logos, colors, and fonts work within a complete architectural signage package. Fabricators bring the vision to life.

• Corporate
• Cultural
• Education
• Exterior
• Healthcare
• Hospitality
• Interior
• Library
• Senior Living
• Other

Graphics: Like environmental graphics? Here are 5 items our team accesses when it comes to graphics for a facility, and you should too.

• Environmental
• Team News
• Other

We can handle every facet of digital printing, from design to production to installation.

• Corporate
• Cultural
• Donor
• Education
• Healthcare
• Interior
• Library
• Senior Living

The Latitude team knows a thing or two about donor campaigns and recognition displays. We suggest you follow these small steps to recognizing your donors in a creative, thoughtful way.

• Library

Libraries hold a special place in our heart here at Latitude. We’ve partnered with libraries and their communities across the states of Colorado, Nebraska, Iowa, and Illinois on renovations, new builds, and recognition displays.

• Team News

Learn how Latitude’s production designers blend art and architecture to create custom signs. Discover our process for value engineering and precision design. From sketches to installation, see how our production design team ensures your custom signage is built to last.

• Healthcare
• Senior Living

Latitude’s new pull-tab sign series communicates critical patient information in a sleek and stylish way, which is also ADA and HIPAA compliant.

• Hospitality

Latitude recently completed a total signage package for the Element by Westin hotel in West Des Moines, Iowa. Hotels are challenging from an architectural signage standpoint, requiring signs which serve a variety of purposes for guests and staff.

• ADA
• Building
• Corporate
• Cultural
• Exterior
• Hospitality
• Monument
• Senior Living

Get the look of Cor-ten (rusted) steel using aluminum and our faux weathering/rusting steel finishing process.

• ADA
• Interior
• Wayfinding

Stairwell signage is a common area of confusion when it comes to knowing what signs are necessary. We're here to tell you what is required for both life safety and ADA (Americans with Disabilities) needs.

• ADA
• Corporate
• Education
• Healthcare
• Interior

Our team is asked numerous questions on ADA guidelines for signage every day. Here are a few answers to the most frequently asked questions about being ADA compliant.

• Building
• Exterior
• Interior

Get the industrial look of rusted steel using aluminum and Latitude's faux weathering and rusting finishing process.

• Interior

Customizing a standard product is a wonderful option to transform a stock system into a look that is unique to your facility. Utilizing a standard (mass-produced) product for your custom sign system can better adhere to a consistent appearance, yet still add flexibility.

Interior design and branding are key drivers in the expanding use of large format environmental graphics. When wall surfaces are changed into a floor-to-ceiling impression, the entire user experience is transformed.

The most important and valuable asset that a company owns is its brand. Bringing the brand into your facility space creates a multi-dimensional experience that is physical and sensory, creating a memorable impression.

LED technology has been in the forefront of the signage industry for the past decade. Now color-changing LEDs have taken center stage.

When lighting is added to signage, it is usually done for practical purposes – to ensure the sign’s message is visible at all hours of the day. However, with architectural signage and environmental graphic design, illumination takes on other functions.

Latitude exterior Legacy Series is a heavy-gauge aluminum and rock-solid construction. Built to architectural quality standards with pre-engineered, time-tested fabrication methods, aluminum signage offers exceptional strength and durability for exterior environments.

The community of Sioux Center built a new 120,000 sq. foot, state of the art hospital and medical clinic, opening in 2014. They required a complete interior and exterior signage and wayfinding solution as well as digital display and donor wall designs.

• Team News

As an Latitude affiliate headquartered in Grinnell, Iowa we have serviced the architectural sign industry for over 30 years. Over that time we’ve worked with many great people and created some of the best architectural signage across the Midwest.

• ADA
• Donor
• Library

In 2008, a flood completely destroyed the Cedar Rapids downtown Public Library building, along with half of the library's collection. The library reopened in August 2013 and saw an astounding 600,000 visits from the community in its first year of service.